— a newsletter for women in their mid-thirties who don’t give up on living a delicious life —


HELLO! I'm Tássia – so glad you're here!

I started Secret Club in 2022 for one simple reason: I needed friends.

After moving from Brazil to Finland, I was struggling to connect. After overthinking this topic, I learned it wasn’t just me — feeling alone as an adult is a global issue because when we grow up, life changes:

you have kids (or don’t), quit drinking, move countries, or switch careers. Suddenly, your old circles don’t quite fit anymore, even if the deep bonds stay. And let’s face it — we still need people to talk with, hang out with, and share new ideas and discoveries.

To meet like-minded people in Helsinki, I started speaking my heart out through this newsletter and organized meet-ups for people who liked what they read. That’s how a newsletter turned into a third space for women with the same vibe.

After over 100 meetups and newsletters, we finally understood what we are:

That’s the vibe. Come on in. ✨

Follow us on Instagram


Solstice Picnic @ June 2025

Secret Club is also my low-key feminist rebellion: encouraging women to express themselves, feel at home in their own skin, and be proud of what they love, with zero need to shrink or explain it. We’re a rebellious way to live deliciously despite the system.


IS IT PAID? YES, AND WE DO BELIEVE IN PAYING WOMEN

We are a paid newsletter 📮 €9,90

But first, you can subscribe for free to read a few essays and feel the vibe.

If you want to read it weekly and join our active WhatsApp group, you can upgrade to the paid membership.

Become a paid member


If you’re in Helsinki, you can also join our meet-ups organized by our amazing community!

📚 Monthly Book Club — We dive into thought-provoking reads by women authors only, and gather to share favorite quotes and reflections.

🍄 Creative Workshops — From astrology and tarot to crochet, journaling, mushroom foraging, and more — we joyfully explore new things together, one magical workshop at a time.

💬 Group Chat Vibes — We’ve got a lively WhatsApp group where things get real. Prefer slower, deeper conversations? You can also join us in the Substack comments for thoughtful exchanges.


Tássia who?

Hi again!

I like sharing ideas —

So, I’ve been writing since I was a teenager — it’s how I make sense of the world. That’s why Secret Club is a newsletter with events, not a community that happens to send newsletters. Also, because I’m an introvert. Writing comes first. The rest grows further. It might look like a subtle difference, but it’s key to bring the right people together 🫀

I’m 37 years old, worked in tech for many years, and consider myself a creative, but I’m terrible with handcrafting in general. I love dramatic landscapes like the Atacama Desert and Table Mountain… but I hate airports. I love trains and driving — miss having a car more than I’d like to admit.

Some of my happiest moments are in the water — swimming, sauna, or even a good ice dip. I love doing things solo. My ideal Friday night? Late-night writing in fancy pajamas, after a long shower and a glass of rosé. I live for deep one-on-one conversations and quiet, cozy gatherings.

One of my favorite things about Helsinki is the second-hand shopping culture. I’ve always been a thrifter at heart, and landing in the same city as Relove felt like fate. I believe in dressing your character and expressing yourself through style without feeding the fashion machine.

Also, I read tarot and just became more serious with Astrology.
Aquarius sun, Leo rising, Cancer moon. 🌙

Now it’s your turn — I’d love to know more about you!

Leave a comment


User's avatar

Subscribe to Secret Club

Your inbox BFF who’s not afraid to spill the tea while we balance a delicious life with the pressure to ‘have it all. Oh—and we host IRL meet-ups in Helsinki, too!

People

creative witch having fun 🦞🌸🧪🔮 I write and draw stuff.